This post was originally published on Smart Insights on 6th February 2012. I cross-post it here with all the links and tags for your reading pleasure!
Ever since Google+ burst onto the social media scene in July last year, the blogosphere has been awash with debate on the pros and cons of the new social network.
But what can’t be disputed is the calibre of digital experts populating Google+ and the amount of insight and expertise they offer up on a daily basis.
If you’re new to Google+ or just looking for some ideas on who to follow (or ‘Circle’, as it’s known on Google+), the following is a list of 10 great digital experts to get you started:
Brian primarily uses Google+ to cross-promote his own blog posts and YouTube videos but he also shares his thoughts on new media trends and developments within the comments on each of his posts.
Chris Brogan is one of the leading thought-leaders on digital marketing and was a very early adopter of Google+ (so much so that he’s even written a business book on it. He is an outspoken advocate of the social network and regularly blogs about how it can be leveraged by individuals and businesses alike.
Because Google+ is now Chris’s primary social media outpost, he not only promotes his own content on the site but regularly shares other people’s, too as well as encouraging his followers to join in on a range of discussions on his page.
Robert Scoble is a blogger, author and technology evangelist based in Silicon Valley. He is a leading authority on everything tech and is usually first with an incisive opinion on current technology affairs.
Although Robert blogs at scobleizer.com, he also uses Google+ as a blog itself. As a result, in addition to sharing other people’s posts (to which he often adds his own opinions), photographs and links, he regularly posts detailed, thoughtful posts on everything from major tech events to social networking developments.
Smart Insights‘ Dave Chaffey is digital marketing trainer, consultant and author of over 20 books, many of which are now in their fourth or fifth editions and have translated into several different languages.
Dave has a background teaching in higher education and this is evident in his use of Google+. Dave uses the social network to share and educate his audience on the latest best practices in digital marketing by sharing posts from Smart Insights and others people’s work, too.
Rand Fishkin is a search marketing heavyweight with an immense amount of experience and expertise in everything ranging from search engine optimisation to social media and inbound marketing.
As co-founder and CEO of SEOMoz [http://www.seomoz.org], Rand’s Google+ posts naturally lean towards SEO and search marketing, although he also looks at the convergence of social media and search and how this is impacting digital marketing strategy.
Although Jeremiah uses Google+ to promote his and Altimeter’s content and research, he also uses it for fun, too. His mix of social media analyst reports with beatbox YouTube videos makes him a great person to Circle!
Christopher S Penn is one half of the Marketing Over Coffee podcast duo and is an avid blogger and self-appointed ‘bridge’, standing between different fields, professions and ideas (primarily IT and marketing) to help people on both sides understand each other.
Chris uses Google+ in two ways: to say ‘good morning’ (every day) to both his current and new followers and to participate in #the5 – a hashtag trend originally started on Twitter in which he shares five things that caught his eye in the morning news related to marketing, search, social media and fun!
Jay Baer uses Google+ to post both original content and share other people’s primarily related to social media tactics, tools and strategy but also looks at other areas of digital marketing including technology, SEO and content marketing, too.
Lee is a hugely passionate marketer and it shows in the content he produces and shares on Google+. Being a very customer-centric marketer, Lee often posts about search, social media and content marketing and how these can be leveraged to improve the customer experience.
It’s fair to say that Avinash Kaushik is a bona fide analytics guru (and I don’t use that word lightly!). Avinash is a blogger and the author of two leading books on web analytics: Web Analytics: An Hour a Day and Web Analytics 2.0.
Although Avinash uses Google+ to post about web analytics he also uses the social network to blog about everything else that interests him, including travel, sport and culture. His mix of business and pleasure makes him a super fun person to follow!
Danny Sullivan is a search engine specialist helping marketers, webmasters and everyday web users understand how search engines work and how they impact the web.
Danny is editor-in-chief at Search Engine Land and therefore a lot of the content he provides on Google+ is related to Google, SEO, PPC and search engines. However, being based in Newport Beach, California, Danny also likes to post jealousy-inducing updates and pictures of sunny days by the seaside!
There are of course SO MANY more great people to follow (I could easily list 100!). Who would you recommend people to follow on Google+?