Monthly Archives: October, 2011

How Coke is leveraging new media to add value

The media landscape is in a constant state of flux, continually shifting and evolving and brands are scrambling to learn, understand and take advantage of emerging channels and technologies. Last week I stumbled across a couple of videos on Google+ that demonstrate how Coca-cola, one of the world’s top brands, is using social media, dynamic […]


Why I’m falling in love with Instagram

I use a lot of social networks for a variety of different reasons and yet there is a relatively unknown, mobile-based social network that has caught my attention – and imagination! Instagram is an iOS-only photo sharing app with a difference: it allows you to apply a series of different filters and effects to your […]


How I use my social networks

Social networking has become a huge part of our lives, so much so that it’s becoming increasingly difficult to escape them whether we’re online or not! Many people use social networks for both personal and professional reasons and I wanted to share with you a little insight into how I use them. Facebook I was […]


Getting to grips with POEM

Don’t worry, you haven’t stumbled across a ‘Poetry for beginners’ post (I’m afraid I never mastered that particular literary art!) but one about the different types of media marketers can use to connect with consumers. POEM stands for paid, owned and earned media, and all three types should be used by marketers to create a […]


Commitment

This weekend I was in Clevedon in the South West of England to celebrate a quite brilliant achievement – my grandparents’ 60th wedding anniversary. Besides having fun and catching up with family, I also felt this was a weekend of reflection. The idea of anyone doing anything for 60 years is mind-blowing and at times […]