Monthly Archives: December, 2011

6 super iPhone apps for marketers

Now that Christmas day has come and gone I think it’s safe to assume that MANY people will have received an iPhone from Father Christmas this year! When I first got my iPhone just over a year ago, I was blown away by the possibilities it offered (hint: I rarely use it as a phone!). […]

5 examples of great Facebook brand pages

This post was originally published on Smart Insights on 2oth December 2011. I cross-post it here with all the links and tags for your reading pleasure! As marketers constantly look for better ways to use social media to engage with customers and generate positive word-of-mouth and sentiment, a well-designed, thought-out Facebook page is a key platform to […]

Should Twitter feeds be handled by third-parties?

There have been some high profile incidents recently involving celebrities and Twitter, notably Alec Balwin’s fracas with American Airlines and Ashton Kutcher’s decision to hand over the running of his Twitter feed to a management company. And brands have also run into problems, with faux pas from Habitat, Kenneth Cole and Qantas all springing to mind. As […]

5 top LinkedIn groups for marketers

With all the fuss over the continued rise of Facebook and the emergence of Google+, LinkedIn is often overlooked. But as a social network for gaining knowledge, information and new insights LinkedIn can be great. One of the best aspects of LinkedIn is the groups. Whilst many often start with a bang before slowly fading […]

What good branding is really about

Following his death in October earlier this year, many blog posts, articles, tweets and videos were shared by millions around the world about Steve Jobs and the work he did. Some of the best videos included Jobs’ 2005 Stanford University commencement speech as well as his double-act with Bill Gates at the D5 Conference in […]