Monthly Archives: January, 2012

What makes a great new media marketer?

As marketing continues to evolve and merge ever more into the new media world, the demand for smart, savvy digital marketers will increase. Many companies, both large and small, are looking for new media marketers who have a broad range of skills, can adapt quickly and add value to a business despite the tough economic conditions. […]


10 places to find content ideas for your blog

Finding content ideas for a blog can be a nagging source of frustration and is a common problem for many. ‘Blogger’s block’ can affect both newcomers and seasoned pros alike. Despite having a theme, subject area and raison d’être for my blog, I still find it difficult sometimes to find inspiration for ideas. If I […]


Jargon, buzzwords and meaningless expressions

Jargon is something that will always exist, regardless of the business, industry or area of work we’re involved in. A great deal of business jargon is necessary. For example, imagine a group of internet marketers talking about ‘getting keywords and phrases to the top of search engines’ when this can be easily communicated and understood by […]


Life-saving marketing

Despite feeling a little dazed and confused this morning (I’m still getting back into my stride following the Christmas break!), I was swiftly woken up by a feature on BBC Breakfast News involving Vinnie Jones, the Bee Gees’ ‘Stayin’ Alive’ and… CPR. The British Heart Foundation has launched a new campaign with the aim of raising […]


My three words for 2012

Last year I decided to follow in the footsteps of Chris Brogan and choose three main words to live by throughout 2011. I published my three words on the 1st January 2011 and reviewed them in July. A new year has now begun and before unveiling my three words for 2012 I think it’s worth […]