Monthly Archives: April, 2012

Inbound marketing for small businesses

This post was originally published on Smart Insights on 24th April 2012. I cross-post it here with all the links and tags for your reading pleasure! Setting up and running a small business is both daunting and exciting in equal measure. But with the economic downturn combined with an increasingly crowded competitive landscape, the need to promote […]


5 business lessons from Novak Djokovic

With the tennis season starting to hot up as summer approaches, we thought it might be a good idea to look at one of the sport’s biggest names and try and find out what they can teach us about… business! What can a tennis ace teach us about business? Novak Djokovic is the number 1 […]


10 key ingredients of a perfect landing page

Landing pages are essentially pages built to convert. They’re designed to be the first page a visitor sees in order to show them the information you want them to see, usually after clicking on an email or a pay-per-click ad. Built to prompt action “A landing page is any page on a website where traffic […]


Why did Facebook buy Instagram for $1bn?

Facebook’s acquisition of Instagram for $1 billion on Monday took a lot of people by surprise. There’s usually rumours and conjecture surrounding such deals but this one seemed to come out of the blue. As an Instagram fan I’ve taken quite an interest in this story. Whilst I’m not feeling particularly worried about the acquisition […]


Practice what you preach

Last week I attended the Social Media World Forum (#SMWF) in London where I had the good fortune to watch a number of interesting keynotes and panel discussions. The highlight of the two days for me was Chris Brogan’s keynote presentation on day one. I’ve been a fan of Chris’s work for a few years […]