Monthly Archives: May, 2012

What does your Facebook page have to offer?

The creation of a Facebook page is only the first step in a long process to building an engaged following and community around a product, service or brand. Maybe it’s the simplicity of the process. Or the fact that it doesn’t ‘cost’ anything to set up. But it seems many people are tempted into creating a […]


How to find a job using social media

The economic crisis is continuing to bite and with unemployment in the UK at its highest level since the mid-90s finding a job is becoming an increasingly difficult task. To get the right job takes focus, commitment and discipline. Competition for work is fierce and job-seekers need to find any edge they can to get […]


One year on…

One year ago today I launched One Too Many Mornings and seventy-five blog posts later I’m pleased to say it’s still going strong! The past twelve months has involved a lot of hard work but it’s been a lot of fun, too. I therefore thought I’d take some time to share a few thoughts about […]


Never give up

The English Premier League season came to a dramatic close yesterday, with Manchester City claiming the championship with a last-minute goal. Needless to say, as a Manchester United supporter it was hard to take! But having followed Manchester United for over 20 years I’ve seen my fair share of late winners from the Red Devils. […]


How Cowbird is humanising online experiences

As human beings, we are inherently social creatures and yet our experiences on the web often feel as though they’re becoming increasingly de-humanised. Whether it’s people (and brands) constantly promoting themselves or the fact that anything produced online only holds people’s attention for a small amount of time, our experiences with others on the web […]


Five ways to boost your creativity

This post was inspired by the article ‘The New Rules of Creativity’ in the May edition of Wired (UK) magazine. As marketers, it’s important that we keep a creative mind-set in much of the work we do. Whether it’s thinking up concepts for a new campaign or generating ideas for a series of blog posts, […]