Monthly Archives: August, 2012

Using Google+ as an information network

I’ve been seeing and hearing a lot of criticism recently about Google+. Some have talked about it being a ‘ghost town’ or a non-entity, whilst others have been wondering what it even is! Clearly Google+ hasn’t penetrated the mainstream to the degree in which they’d have hoped to have done at this stage in their […]


Google+ best practice from Cadbury and H&M

This post was originally published on Smart Insights on 9th August 2012. I cross-post it here with all the links and tags for your reading pleasure! Despite celebrating its first anniversary earlier this summer, Google+, the search engine giant’s flagship social networking platform, is still a relatively new concept for many brands. Although brand adoption of Google+ […]


What we can ALL learn from Olympic champions

Like millions of others all around the world, I’ve been captivated by the London 2012 Olympic Games. As a Briton, I was always looking forward to this year’s event more than all the others and it hasn’t failed to live up to expectations! After the splendid spectacle of Danny Boyle’s wonderfully directed opening ceremony, it […]