Monthly Archives: February, 2013

Good SEO is about quality, not quantity

I’ve read three articles recently that have inspired me to write this post: The first was this excellent post from Christopher S Penn on the enduring rule of SEO. The second, a timely reminder from Google about selling links that pass PageRank. And finally, this deep-dive analysis of Interflora’s penalty for bad links by Christoph […]

Competitive intelligence analysis – 5 key reports

Whilst it’s important to analyse how your own website is performing in terms of visitors numbers, customer demographics and conversion rate, competitive intelligence analysis can tell you how you are performing relative your competitors and provide some insight into their visitor numbers, audience, marketing and search strategies. Effective competitor intelligence analysis can provide real actionable […]