Monthly Archives: July, 2013

Building social media into marketing campaigns

Whilst social media can add a new dimension to a business’s marketing efforts, large investments in social may not always be possible. There may therefore be an opportunity to integrate smaller elements of social media marketing into the framework of an existing marketing campaign that has already been approved and underway. ‘Socialising’ a marketing campaign […]


The power of mental fortitude

It’s been a pretty good time for British sport over the last few days. Following hot on the heels of the British and Irish Lions’ first win in 16 years, Andy Murray finally became the first British male to win Wimbledon in 77 years, something many British sports fans thought might never happen in their […]