Earlier in the year I blogged about the social media heavyweights I think YOU should be following. This included links to the blogs, websites, and social media pages of some of the biggest and brightest personalities in the world of social media.
But a recent post by Mitch Joel made me think about other marketing websites, besides out-and-out blogs and those based primarily around social media and digital marketing, that are particularly cool.
Many of the websites listed below could be considered to be blogs, but I’ve tried to pick out sites that are not primarily blogs and offer something a little more in terms of the variety of topics covered, writers are article type.
Robert Clay is the UK-based marketing guru behind Marketing Wizdom and his skill, experience and wizdom (typo and pun intended!) really shine through across the site.
The website incorporates a blog, specialist articles and strategy guides on a range of marketing subjects, as well as access to e-books, downloads and links to Marketing Wizdom on Facebook and Twitter. In fact, Robert Clay is one of my favourite people to follow on Twitter as he regularly curates and links to some brilliant marketing articles and blog posts from across the web.
The Next Web
The Next Web (TNW) is a site dedicated to the latest news, opinion, insight and gossip on everything web-related. With marketing becoming increasingly online-orientated, I consider TNW (along with other sites like Mashable and TechCrunch) to be a superb resource for leading industry insight.
TNW is also very useful for country, channel and subject-specific information. Stories and articles can be refined using the filter tabs on the left-hand side of the page allowing you to see the most essential information related to you or your business.
Dave Chaffey, another trail-blazing UK marketing guy, is the owner and driving force behind Smart Insights, a website/blog dedicated to all things digital marketing.
I’m a big fan of the variety of posts Smart Insights publishes as well as the quality and knowledge the different authors have to offer. Each contributor is an expert on a particular subject area, for example email marketing, analytics, social media or SEO, and Smart Insights has consequently become one of my ‘go-to’ places for specialist marketing updates.
The Marketing Donut
I really like The Marketing Donut because it strips away a lot of the jargon that often comes with marketing. Even as someone who specialises in marketing professionally, if I ever need to freshen up on a particular topic or learn about a subject area I haven’t dealt with as often I can always rely on ‘The Donut’ for clear, concise, straightforward advice.
Compared to many of the other marketing websites and blogs that I like, Brand Republic is much more of an online marketing newspaper.
As well as providing up-to-date insight on marketing trends and ideas, Brand Republic also has the latest news on marketing campaigns from big brands, the movers and shakers in the industry and a selection of excellent blogs from marketing experts.
What are some of your favourite marketing websites? Have you found any ‘hidden gems’ as well as the more widely known sites?