Category Archives: Content marketing

Deliver results with anchor content

Content now forms an essential element of nearly everything we do as marketers. Planning, creating and distributing great quality content is not just the domain of content marketers; it covers email, advertising, CRM and just about anything else we’re involved in. Content excellence is now so crucial to how we communicate and gain traction with […]


A content marketing masterclass from Buzzfeed

Buzzfeed is a modern publishing phenomenon. Best known for listicles, GIFs and click-bait headlines, the company has now diversified into new areas, including politics, world news and even motion pictures. According to Buzzfeed, 2014 revenues surpassed $100 million and their post in February asking people to vote on the colour of a dress has generated over […]


Who’s succeeding at B2B content marketing?

The increased focus on content marketing continues to grow, a trend highlighted by a number of studies surveying marketers’ top priorities: The content marketing boom is also reflected in the relative search volume trends for phrases related to content marketing: Content marketing can be defined as the strategy of providing valuable, relevant, quality content that […]