Category Archives: Inbound marketing

Content marketing trends to look out for in 2015

2014 has certainly been a busy year for content marketing and something that wasn’t a surprise given the buzz evident at the start of the year. But as the year has gone on, what have we really learnt about content marketing and the lessons we need to follow in order to execute this particular area […]


Three free tools for content marketing analysis

Part of the process of defining a content strategy for your business will be to evaluate the performance of your competitors’ content marketing efforts. The insight you can glean from what both direct and indirect competitors are doing will allow you to build a picture of the type of content activity, strategies and tactics that […]


5 ways to integrate SEO and content marketing

Although SEO and content marketing are often still managed separately, there are many activities that overlap between them and some would even argue that a large part of SEO and content marketing are the same. Although I would consider SEO and content marketing to be different disciplines (at least at this stage in their respective […]


Effective content marketing for financial services

With all the research suggesting that 2014 will be another big year for content marketing, it’s important to review how content can be used effectively in your specific sector. In this article I will review content marketing approaches for financial services, a sector I’m involved with. Each industry sector has its own unique traits and idiosyncrasies and […]


Three top digital marketing priorities for 2014

So, 2014 is well and truly up and running! Christmas and New Year feel like a lifetime ago, we’re all back into our normal work routines and everyone’s marketing teams have finished planning for the year ahead. Now that the dust has settled from a hectic month of predictions and expectations from across the blogosphere, […]


How to use Google+ to engage influencers

This post was originally published on Smart Insights on 6th December 2012. I cross-post it here with all the links and tags for your reading pleasure! Influencer outreach is a popular tactic for mixing with opinion leaders and industry experts who have the ability to influence others to take positive action. Those actions may include sharing content, […]