Category Archives: Marketing

Developing a test and learn programme

As part of any digital transformation agenda, the ability the test and learn gives businesses the opportunity to experiment, iterate and grow skills and competences throughout the organisation. For digital marketers, this opportunity is becoming increasingly important as technology continues to advance and larger companies face new and emerging threats from more nimble, innovative competitors. […]


A quick-fire guide to Programmatic Marketing

Programmatic is a very hot topic in the world of marketing right now. As Ad Age points out, the advertising industry is on a march toward automation, and programmatic marketing gives marketers the opportunity to purchase advertising more efficiently and – given the right data – more effectively, too. As a relative newcomer to the […]


The rise of the full-stack marketer

As digital marketing (and marketing in general) continues to evolve, so does the thinking associated with what makes a modern marketer. There have been numerous posts about T-shaped marketing, the Pi-shaped marketer, growth hacking and even ninja rockstars! Whilst I’m conscious that there are already plenty of marketing buzzwords around, I nevertheless thought it worth exploring […]


Focus on ‘big M’ marketing

Mitch Joel claims that whenever someone attempts to define what a brand truly is or what branding means, Tom Asacker comes to mind. And after listening to this podcast I can appreciate why. In addition to branding, I’d suggest that Tom Asacker has a pretty sound view on marketing as a whole, too. One of […]


10 key ingredients of a perfect landing page

Landing pages are essentially pages built to convert. They’re designed to be the first page a visitor sees in order to show them the information you want them to see, usually after clicking on an email or a pay-per-click ad. Built to prompt action “A landing page is any page on a website where traffic […]


Master the art of choosing

Choice is funny thing. On the face of it, we believe that the more choice we have, the better. That it’s a freedom to be able to choose from a vast array of alternatives and pick what suits us best. However, when you look a little closer it’s often quite the opposite. As these two […]