Category Archives: Mobile marketing

Looking forward to a mobile-first future

I was reflecting this week on the recent changes Google have made to their search results and the potential affect this will have on marketers. The changes only apply to desktop and I agree with some experts that it’s likely that Google are looking to standardise the ecosystem across devices as part of their continuing move towards a […]


5 principles of an effective mobile website

The world is becoming increasingly mobile and there’s no turning back! With the proliferation of smartphones, laptops and other mobile devices such as tablet computers we are now beginning to see the rise of the ‘digital nomad‘ – those willing and able to work and socialise online wherever there is either a 3G or Wi-Fi connection. […]