Social media has proved to be a great leveller, allowing any company to join in and be apart of the social web. The barriers to entry are low and as a result corporate use of social media is growing exponentially.
However, although it may be relatively simple to set up and create a social media presence, it’s another challenge entirely to craft a distinctive, defined and meaningful brand personality.
Based on the post ‘What is the Role(s) of Your Social Brand‘ by John Bell, I decided to visualise the various brand personalities a company can take on when participating in social media using platforms like Facebook, Twitter and Google+. The result is the infographic ‘Discover the role of your social brand’, brilliantly conceived and designed by Sally King at SK Graphic Design.
As John points out in his post, there are variations around each of the personalities and although the point is not to be tied to one single choice, the infographic hopefully reinforces the importance of being mindful of the role you play in social media.
Please feel free to copy, share and distribute this infographic. All I ask is that you credit One Too Many Mornings and link back to this post.