I’ve been a big fan of Seth Godin for a while now. From the moment I read Purple Cow I knew this was a guy worth listening to. And with 12 best-sellers and counting I’m clearly not alone!
I’ve just finished reading one of Seth’s more recent books, Poke the Box, which is more of a manifesto than a business book. It’s about encouraging people to initiate and start rather than waiting for someone else to give them permission to do so.
From the outset, Seth declares that we’re in a ‘Forever Recession‘ – not a traditional, cyclical dip but one that heralds the end of the Industrial Age (a time when good people could make above average pay for average work).
Times are changing and it’s no longer possible for everyone to rely on being told what to do. If you want to write, sing, start a movement… you can. You don’t have to wait for approval. You can pick yourself.
Join the race to the top
Systemised factory work can now be automated and outsourced and if we continue to rely on these jobs we might just win the race to the bottom.
Instead, Seth encourages us to join the race to the top. By figuring out how to do something unique, interesting and noteworthy, people will find you and pay you more precisely because you’re not like everyone else and cheaper – you’re different and more expensive.
So, what are you waiting for! Don’t wait to be told what to do. Stand out and be remarkable!