Tag Archives: analytics

3 ways to take action from social media insight

As the social web continues to evolve, so too has the amount of data and insight available to marketers. From the ongoing development of tools such as Google Analytics, Sysomos and Salesforce.com, to the progression of native tools such as Facebook Insights, Twitter and Pinterest Analytics, marketers now have a wealth of social insight to […]

5 ways to integrate SEO and content marketing

Although SEO and content marketing are often still managed separately, there are many activities that overlap between them and some would even argue that a large part of SEO and content marketing are the same. Although I would consider SEO and content marketing to be different disciplines (at least at this stage in their respective […]

Google Webmaster Tools vs 100% (Not Provided)

Earlier this Autumn, Google made the step that many SEOs and digital marketers were fearing: the encryption of all organic search traffic. The dreaded (Not Provided) had already been creeping up steadily, but now it’s approaching 100% making it impossible to see in the original SEO reporting in analytics which keywords from Google are driving […]

Competitive intelligence analysis – 5 key reports

Whilst it’s important to analyse how your own website is performing in terms of visitors numbers, customer demographics and conversion rate, competitive intelligence analysis can tell you how you are performing relative your competitors and provide some insight into their visitor numbers, audience, marketing and search strategies. Effective competitor intelligence analysis can provide real actionable […]

5 key social media marketing priorities for 2013

Infographic: The Social Media Marketing Radar by First 10 and Smart Insights. As another new year begins, marketers naturally look to develop their skills and awareness in the areas they are responsible for. For me, social media is a key area and within this, these are the areas that I believe are likely to effect social […]