Tag Archives: campaigns

Building social media into marketing campaigns

Whilst social media can add a new dimension to a business’s marketing efforts, large investments in social may not always be possible. There may therefore be an opportunity to integrate smaller elements of social media marketing into the framework of an existing marketing campaign that has already been approved and underway. ‘Socialising’ a marketing campaign […]

Life-saving marketing

Despite feeling a little dazed and confused this morning (I’m still getting back into my stride following the Christmas break!), I was swiftly woken up by a feature on BBC Breakfast News involving Vinnie Jones, the Bee Gees’ ‘Stayin’ Alive’ and… CPR. The British Heart Foundation has launched a new campaign with the aim of raising […]