Tag Archives: case studies

Who’s succeeding at B2B content marketing?

The increased focus on content marketing continues to grow, a trend highlighted by a number of studies surveying marketers’ top priorities: The content marketing boom is also reflected in the relative search volume trends for phrases related to content marketing: Content marketing can be defined as the strategy of providing valuable, relevant, quality content that […]

How to create a content strategy for Google+

This post was originally published on Smart Insights on 10th October 2012. I cross-post it here with all the links and tags for your reading pleasure! The overall aim of brands using social networking is to create engaged communities around compelling content that educates, entertains, inspires and/ or angers. The key, then, is to generate interest and […]