Tag Archives: case study

Preparing for Google’s mobile algorithm update

Overview Earlier this year, Google revealed that there will be an algorithm update on the 21st April, 2015 that will expand their use of mobile-friendliness as a ranking signal. This will mean that websites not deemed to be ‘mobile-friendly’ will suffer from reduced visibility within organic search results. It’s also possible that this reduction in visibility may […]

How to forecast the potential benefit of SEO

Search engine optimisation is one of many digital marketing tactics a business can choose from. Email, pay per click, display and affiliate marketing are all in many companies’ marketing armouries, and whilst the cost per visitor for natural search is zero, in order to achieve organic success within the SERPs investment is required. Cheap, ‘black […]

Google+ best practice from Cadbury and H&M

This post was originally published on Smart Insights on 9th August 2012. I cross-post it here with all the links and tags for your reading pleasure! Despite celebrating its first anniversary earlier this summer, Google+, the search engine giant’s flagship social networking platform, is still a relatively new concept for many brands. Although brand adoption of Google+ […]

Life-saving marketing

Despite feeling a little dazed and confused this morning (I’m still getting back into my stride following the Christmas break!), I was swiftly woken up by a feature on BBC Breakfast News involving Vinnie Jones, the Bee Gees’ ‘Stayin’ Alive’ and… CPR. The British Heart Foundation has launched a new campaign with the aim of raising […]

5 examples of great Facebook brand pages

This post was originally published on Smart Insights on 2oth December 2011. I cross-post it here with all the links and tags for your reading pleasure! As marketers constantly look for better ways to use social media to engage with customers and generate positive word-of-mouth and sentiment, a well-designed, thought-out Facebook page is a key platform to […]