Tag Archives: creativity

Why I work

Like many people, I spend the majority of my time at work, more often than not in an office building away from home and with people I have not actively chosen to be around. Yet when one activity dominates such a large proportion of one’s life, in my opinion it makes sense to try and […]

Five ways to boost your creativity

This post was inspired by the article ‘The New Rules of Creativity’ in the May edition of Wired (UK) magazine. As marketers, it’s important that we keep a creative mind-set in much of the work we do. Whether it’s thinking up concepts for a new campaign or generating ideas for a series of blog posts, […]

Be remarkable

As a marketer, I never see my work as ‘just a job’. It may be easy for others to follow the status quo, do what has always been done before and copy what the competition is doing, but for me that is boring – and ineffective. Marketing should be about creativity, innovation and artistry. And […]