Tag Archives: digital marketing

Harnessing the power of behavioural economics

Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? The number that many people arrive at is 10p, dividing up £1.10 neatly into £1 and 10 pence. However, the correct answer is 5p (if the ball costs 10p then […]

Deliver results with anchor content

Content now forms an essential element of nearly everything we do as marketers. Planning, creating and distributing great quality content is not just the domain of content marketers; it covers email, advertising, CRM and just about anything else we’re involved in. Content excellence is now so crucial to how we communicate and gain traction with […]

The rise of the full-stack marketer

As digital marketing (and marketing in general) continues to evolve, so does the thinking associated with what makes a modern marketer. There have been numerous posts about T-shaped marketing, the Pi-shaped marketer, growth hacking and even ninja rockstars! Whilst I’m conscious that there are already plenty of marketing buzzwords around, I nevertheless thought it worth exploring […]

The Wonderful World of Social Media

Last year I was asked to present to my company on the subject of ‘social media’. I was given only 10 minutes to present and with social media being such a vast and unwieldily subject, I had to think of how I could inspire and engage a diverse audience within a limited space of time. Social media has always […]

The top skills of an effective SEO manager

To be a truly effective digital marketer, it’s important to develop a good range of skills and experience regardless of which digital discipline (SEO, UX, analytics, social media) you practice. For a couple of years now I’ve been using the T-shaped marketer approach as a template for my professional development, something that Distilled and Rand Fishkin […]

How to develop a modern marketing portfolio

For many new graduates encountering the job market for the first time, they’re discovering a very harsh and competitive environment. Whilst UK unemployment has been falling recently, the number of long-term jobless has hit a 17-year high illustrating that competition for jobs has never be tougher for both young and experienced professionals. However, with the […]