Tag Archives: guide

Developing a test and learn programme

As part of any digital transformation agenda, the ability the test and learn gives businesses the opportunity to experiment, iterate and grow skills and competences throughout the organisation. For digital marketers, this opportunity is becoming increasingly important as technology continues to advance and larger companies face new and emerging threats from more nimble, innovative competitors. […]

A quick-fire guide to Programmatic Marketing

Programmatic is a very hot topic in the world of marketing right now. As Ad Age points out, the advertising industry is on a march toward automation, and programmatic marketing gives marketers the opportunity to purchase advertising more efficiently and – given the right data – more effectively, too. As a relative newcomer to the […]

Content marketing trends to look out for in 2015

2014 has certainly been a busy year for content marketing and something that wasn’t a surprise given the buzz evident at the start of the year. But as the year has gone on, what have we really learnt about content marketing and the lessons we need to follow in order to execute this particular area […]

How to create a content strategy for Google+

This post was originally published on Smart Insights on 10th October 2012. I cross-post it here with all the links and tags for your reading pleasure! The overall aim of brands using social networking is to create engaged communities around compelling content that educates, entertains, inspires and/ or angers. The key, then, is to generate interest and […]