Tag Archives: integration

5 ways to integrate SEO and content marketing

Although SEO and content marketing are often still managed separately, there are many activities that overlap between them and some would even argue that a large part of SEO and content marketing are the same. Although I would consider SEO and content marketing to be different disciplines (at least at this stage in their respective […]

Building social media into marketing campaigns

Whilst social media can add a new dimension to a business’s marketing efforts, large investments in social may not always be possible. There may therefore be an opportunity to integrate smaller elements of social media marketing into the framework of an existing marketing campaign that has already been approved and underway. ‘Socialising’ a marketing campaign […]