Tag Archives: leadership

Focus on ‘big M’ marketing

Mitch Joel claims that whenever someone attempts to define what a brand truly is or what branding means, Tom Asacker comes to mind. And after listening to this podcast I can appreciate why. In addition to branding, I’d suggest that Tom Asacker has a pretty sound view on marketing as a whole, too. One of […]

The relentless pursuit of victory

In May last year, I wrote a post about the virtue of perseverance and never giving up. It was written the day after a dramatic final day of the English Premier League season when Manchester City clinched the title in the dying minutes of the campaign. As a Manchester United fan, it was hard to […]

The Golden Circle: a formula for inspiring action

In 2010 Simon Sinek delivered a TED Talk on How great leaders inspire action, the content of which has resonated with me ever since. While most of us think nothing of how great companies and individuals get to (and often stay) where they are, Simon produced a lecture that offered a little insight into how the best […]

Teamwork

As an England cricket fan it was fantastic to see the England team beat India last week to win the series and become the number one Test team in the world. It was a brilliant achievement, one built on skill and endeavour – as well as a ruthless focus on preparation and teamwork. A focus […]