Tag Archives: management

The top skills of an effective SEO manager

To be a truly effective digital marketer, it’s important to develop a good range of skills and experience regardless of which digital discipline (SEO, UX, analytics, social media) you practice. For a couple of years now I’ve been using the T-shaped marketer approach as a template for my professional development, something that Distilled and Rand Fishkin […]

The relentless pursuit of victory

In May last year, I wrote a post about the virtue of perseverance and never giving up. It was written the day after a dramatic final day of the English Premier League season when Manchester City clinched the title in the dying minutes of the campaign. As a Manchester United fan, it was hard to […]