Tag Archives: mobile

Looking forward to a mobile-first future

I was reflecting this week on the recent changes Google have made to their search results and the potential affect this will have on marketers. The changes only apply to desktop and I agree with some experts that it’s likely that Google are looking to standardise the ecosystem across devices as part of their continuing move towards a […]

Google’s mobile algorithm update – the impact

If you’re involved or work in search marketing, you’ll have no doubt been aware of Preparing for Google’s mobile algorithm update since it was announced in the autumn of 2014 and rolled out on April 21st, 2015. Many predicted major changes as a result of the update, with Google’s Zineb Ait Bahajji saying at SMX […]

Preparing for Google’s mobile algorithm update

Overview Earlier this year, Google revealed that there will be an algorithm update on the 21st April, 2015 that will expand their use of mobile-friendliness as a ranking signal. This will mean that websites not deemed to be ‘mobile-friendly’ will suffer from reduced visibility within organic search results. It’s also possible that this reduction in visibility may […]

New insights from Google Keyword Planner

When the Google Keyword Tool was removed and replaced with the Keyword Planner approximately a year ago, the ability for marketers to filter traffic estimates by device was lost. However, with the introduction of nine new features to the Google Keyword Planner Tool last month, users will now have greater insight into mobile device volumes, mobile […]

Three top digital marketing priorities for 2014

So, 2014 is well and truly up and running! Christmas and New Year feel like a lifetime ago, we’re all back into our normal work routines and everyone’s marketing teams have finished planning for the year ahead. Now that the dust has settled from a hectic month of predictions and expectations from across the blogosphere, […]

6 tips for a successful digital agency partnership

Over the last 7 years, I’ve had experience of working with various different traditional and digital marketing agencies. Whilst one agency’s skill set may differ from another, what I have found to be consistent is the way in which many agencies operate and how clients can get the best from a working relationship with them. […]