Tag Archives: outsourcing

Should Twitter feeds be handled by third-parties?

There have been some high profile incidents recently involving celebrities and Twitter, notably Alec Balwin’s fracas with American Airlines and Ashton Kutcher’s decision to hand over the running of his Twitter feed to a management company. And brands have also run into problems, with faux pas from Habitat, Kenneth Cole and Qantas all springing to mind. As […]

Outsourcing social media

With social media catching the attention of more and more companies, it seems that many are opting to outsource some or even all of their efforts to third party agencies. Is this a good idea? Well, it depends. It depends on what you’re looking to outsource and to whom. For a lot of companies, social […]