Tag Archives: perseverence

Never give up

The English Premier League season came to a dramatic close yesterday, with Manchester City claiming the championship with a last-minute goal. Needless to say, as a Manchester United supporter it was hard to take! But having followed Manchester United for over 20 years I’ve seen my fair share of late winners from the Red Devils. […]

There’s no such thing as a short cut

Time and again I come across examples of companies who seemingly expect social media to solve their marketing problems as though it is some kind of magic marketing formula. But as with any new technology, practice or procedure, implementing social media as part of your marketing strategy takes time, effort and a good deal of […]