Tag Archives: psychology

Harnessing the power of behavioural economics

Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? The number that many people arrive at is 10p, dividing up £1.10 neatly into £1 and 10 pence. However, the correct answer is 5p (if the ball costs 10p then […]

The power of mental fortitude

It’s been a pretty good time for British sport over the last few days. Following hot on the heels of the British and Irish Lions’ first win in 16 years, Andy Murray finally became the first British male to win Wimbledon in 77 years, something many British sports fans thought might never happen in their […]