Tag Archives: skills

The top skills of an effective SEO manager

To be a truly effective digital marketer, it’s important to develop a good range of skills and experience regardless of which digital discipline (SEO, UX, analytics, social media) you practice. For a couple of years now I’ve been using the T-shaped marketer approach as a template for my professional development, something that Distilled and Rand Fishkin […]

What makes a great new media marketer?

As marketing continues to evolve and merge ever more into the new media world, the demand for smart, savvy digital marketers will increase. Many companies, both large and small, are looking for new media marketers who have a broad range of skills, can adapt quickly and add value to a business despite the tough economic conditions. […]

Keeping presentations simple but effective

Last Sunday I was fortunate enough to be invited to the christening of a friend’s daughter. I don’t often go to church so before I got to the venue I was beginning to dread the usual clichés: that the service would be long, boring and dull and that the vicar would witter on about things […]