Tag Archives: social integration

Extending your social strategy to your site

Last week Jeremiah Owyang took part in a webinar in which he offered best-practice advice on how businesses should integrate social media within their corporate websites. Some of the key take-aways from the webinar include: The business case for social integration Research proves that customers trust each other more than a brand’s messages. We rely […]

Developing the case for social integration

Earlier this year Jeremiah Owyang presented a webinar (in association with Janrain and Badgville) on ‘How to Integrate Social into your Website‘. The webinar, based on research by the Altimeter Group, introduced a roadmap for social integration and explained how websites evolve as part of an iterative process. In the webinar Jeremiah stresses the importance […]