Tag Archives: social media

Five key social media trends from #SMWF 2015

I had the pleasure of attending day 1 of the Social Media World Forum in London on the 8th June. As you’d expect from an event like this, there was a lot of great stories, insights and new information from the world of social media on topics ranging from humanising your brand and content through […]

The Wonderful World of Social Media

Last year I was asked to present to my company on the subject of ‘social media’. I was given only 10 minutes to present and with social media being such a vast and unwieldily subject, I had to think of how I could inspire and engage a diverse audience within a limited space of time. Social media has always […]

3 ways to take action from social media insight

As the social web continues to evolve, so too has the amount of data and insight available to marketers. From the ongoing development of tools such as Google Analytics, Sysomos and Salesforce.com, to the progression of native tools such as Facebook Insights, Twitter and Pinterest Analytics, marketers now have a wealth of social insight to […]

Three free tools for content marketing analysis

Part of the process of defining a content strategy for your business will be to evaluate the performance of your competitors’ content marketing efforts. The insight you can glean from what both direct and indirect competitors are doing will allow you to build a picture of the type of content activity, strategies and tactics that […]

Three top digital marketing priorities for 2014

So, 2014 is well and truly up and running! Christmas and New Year feel like a lifetime ago, we’re all back into our normal work routines and everyone’s marketing teams have finished planning for the year ahead. Now that the dust has settled from a hectic month of predictions and expectations from across the blogosphere, […]

Building social media into marketing campaigns

Whilst social media can add a new dimension to a business’s marketing efforts, large investments in social may not always be possible. There may therefore be an opportunity to integrate smaller elements of social media marketing into the framework of an existing marketing campaign that has already been approved and underway. ‘Socialising’ a marketing campaign […]