Tag Archives: strategy

Deliver results with anchor content

Content now forms an essential element of nearly everything we do as marketers. Planning, creating and distributing great quality content is not just the domain of content marketers; it covers email, advertising, CRM and just about anything else we’re involved in. Content excellence is now so crucial to how we communicate and gain traction with […]

Looking forward to a mobile-first future

I was reflecting this week on the recent changes Google have made to their search results and the potential affect this will have on marketers. The changes only apply to desktop and I agree with some experts that it’s likely that Google are looking to standardise the ecosystem across devices as part of their continuing move towards a […]

Content marketing trends to look out for in 2015

2014 has certainly been a busy year for content marketing and something that wasn’t a surprise given the buzz evident at the start of the year. But as the year has gone on, what have we really learnt about content marketing and the lessons we need to follow in order to execute this particular area […]

Content Marketing and SEO best practices

Earlier in September I attended Digital Impact – Smart Insights’ inaugural digital marketing conference at the Cavendish Conference Centre in London. And as expected, it was a festival of all things digital, with presentations and workshops on a variety of topics including ecommerce strategy, digital transformation, paid search best practices and mobile strategy. For this post, I want […]

Effective content marketing for financial services

With all the research suggesting that 2014 will be another big year for content marketing, it’s important to review how content can be used effectively in your specific sector. In this article I will review content marketing approaches for financial services, a sector I’m involved with. Each industry sector has its own unique traits and idiosyncrasies and […]

How to create a content strategy for Google+

This post was originally published on Smart Insights on 10th October 2012. I cross-post it here with all the links and tags for your reading pleasure! The overall aim of brands using social networking is to create engaged communities around compelling content that educates, entertains, inspires and/ or angers. The key, then, is to generate interest and […]