Tag Archives: tips

5 top SEO insights from SMX 2014

Earlier this month I attended the search marketing event SMX in London, and as with last year, SMX 2014 offered a huge amount of knowledge and insights from a wide variety of speakers from agencies, search engines, bloggers and business leaders. There was a lot a take in over the two days so for this post […]

How to create a content strategy for Google+

This post was originally published on Smart Insights on 10th October 2012. I cross-post it here with all the links and tags for your reading pleasure! The overall aim of brands using social networking is to create engaged communities around compelling content that educates, entertains, inspires and/ or angers. The key, then, is to generate interest and […]

Using Google+ as an information network

I’ve been seeing and hearing a lot of criticism recently about Google+. Some have talked about it being a ‘ghost town’ or a non-entity, whilst others have been wondering what it even is! Clearly Google+ hasn’t penetrated the mainstream to the degree in which they’d have hoped to have done at this stage in their […]

10 key ingredients of a perfect landing page

Landing pages are essentially pages built to convert. They’re designed to be the first page a visitor sees in order to show them the information you want them to see, usually after clicking on an email or a pay-per-click ad. Built to prompt action “A landing page is any page on a website where traffic […]

How to measure social media ROI

Social media return on investment (ROI) is becoming an increasingly important topic for many businesses as leaders and managers continue to ask for justification and sound reasoning for spend on social media activity. In this short but sweet video from Salesforce.com, Dr. Natalie Petouhoff, with the aid of some excellent graphics, explains what ROI is […]

30 ways to get more targeted traffic to your blog

This post was originally published on Smart Insights on 22nd November 2011. I cross-post it here with all the links and tags for your reading pleasure! Seth Godin’s best post for the blogger revisited A few years ago Seth Godin wrote a great post on how to get traffic for your blog. Seth listed a number […]