Tag Archives: tools

Three free tools for content marketing analysis

Part of the process of defining a content strategy for your business will be to evaluate the performance of your competitors’ content marketing efforts. The insight you can glean from what both direct and indirect competitors are doing will allow you to build a picture of the type of content activity, strategies and tactics that […]

How to evaluate consumer search behaviour

In March I covered how one can start to evaluate and forecast the potential benefits of SEO by considering the possible traffic volume that individual keywords and phrases can drive to your website based on CTR in the SERPs. Whilst it’s important to build the case for using SEO and to develop keyword lists as […]

Listen up!

As the web becomes increasingly social, more people and communities are taking the opportunity to talk about you, your company and brand – whether you like it or not. The questions is: are you listening? The social web is an incredibly democratising space, allowing anyone and everyone to become a publisher. Blogging, microblogging, social networking […]