Tag Archives: trends

Looking forward to a mobile-first future

I was reflecting this week on the recent changes Google have made to their search results and the potential affect this will have on marketers. The changes only apply to desktop and I agree with some experts that it’s likely that Google are looking to standardise the ecosystem across devices as part of their continuing move towards a […]

The Wonderful World of Social Media

Last year I was asked to present to my company on the subject of ‘social media’. I was given only 10 minutes to present and with social media being such a vast and unwieldily subject, I had to think of how I could inspire and engage a diverse audience within a limited space of time. Social media has always […]

Three top digital marketing priorities for 2014

So, 2014 is well and truly up and running! Christmas and New Year feel like a lifetime ago, we’re all back into our normal work routines and everyone’s marketing teams have finished planning for the year ahead. Now that the dust has settled from a hectic month of predictions and expectations from across the blogosphere, […]

How Cowbird is humanising online experiences

As human beings, we are inherently social creatures and yet our experiences on the web often feel as though they’re becoming increasingly de-humanised. Whether it’s people (and brands) constantly promoting themselves or the fact that anything produced online only holds people’s attention for a small amount of time, our experiences with others on the web […]