Tag Archives: video

Make good art

One of the joys of YouTube is the access to brilliant speeches and presentations. As well as TED Talks and conference keynotes, I enjoy watching and listening to great commencement speeches, too. In twenty to thirty minutes I regularly come away feeling enlightened, motivated – and a whole lot smarter than I did before! One […]

How Cowbird is humanising online experiences

As human beings, we are inherently social creatures and yet our experiences on the web often feel as though they’re becoming increasingly de-humanised. Whether it’s people (and brands) constantly promoting themselves or the fact that anything produced online only holds people’s attention for a small amount of time, our experiences with others on the web […]

How to measure social media ROI

Social media return on investment (ROI) is becoming an increasingly important topic for many businesses as leaders and managers continue to ask for justification and sound reasoning for spend on social media activity. In this short but sweet video from Salesforce.com, Dr. Natalie Petouhoff, with the aid of some excellent graphics, explains what ROI is […]

Master the art of choosing

Choice is funny thing. On the face of it, we believe that the more choice we have, the better. That it’s a freedom to be able to choose from a vast array of alternatives and pick what suits us best. However, when you look a little closer it’s often quite the opposite. As these two […]