Monthly Archives: March, 2012

7 key takeaways from SMWF 2012

Earlier this week I attended the Social Media World Forum (#SMWF) in Olympia, London. As the first big conference of the year I was looking forward to the event, especially so as the schedule included some big name speakers (stand-outs included Chris Brogan and Scott Monty from Ford) and many of the sessions promised some […]

Pick yourself… and race to the top!

I’ve been a big fan of Seth Godin for a while now. From the moment I read¬†Purple Cow I knew this was a guy worth listening to. And with 12 best-sellers and counting I’m clearly not alone! I’ve just finished reading one of Seth’s more recent books,¬†Poke the Box, which is more of a manifesto […]

The power of great content curation

Producing unique, original, valuable content can provide an individual or business with a distinct competitive advantage. Great content can be used to establish thought-leadership, educate and entertain and is one of the most effective ways of building a loyal, interested following around a product or brand. Whilst creating original content will always give you an […]

My 7 essential holiday iPhone apps

Last month I had the good fortune to travel to Australia for a three-week holiday. Whilst I was away, I had limited internet access (I chose not to use 3G because of the roaming charges) and could only access WiFi in certain locations. With limited internet access and a lot of travelling, I was forced […]

How to measure social media ROI

Social media return on investment (ROI) is becoming an increasingly important topic for many businesses as leaders and managers continue to ask for justification and sound reasoning for spend on social media activity. In this short but sweet video from, Dr. Natalie Petouhoff, with the aid of some excellent graphics, explains what ROI is […]