Monthly Archives: September, 2012

When is it right to @mention people on Twitter?

As Twitter continues to mature and develop, so has its use and functionality among the 500 million people who use the platform. When Twitter first hit the scene in 2007, it was used primarily to let others know where you were or what you were thinking in short, text message-sized updates (hence the 140-character limit). […]

Earning attention through really great marketing

Great marketing in the 21st century is about making the most of all your media options. Companies can no longer rely on just one media type to effectively get their message out to audiences. Instead, a blend of paid, owned and earned media is needed to stand out, gain attention and connect with interested prospects. […]