Monthly Archives: March, 2013

How to forecast the potential benefit of SEO

Search engine optimisation is one of many digital marketing tactics a business can choose from. Email, pay per click, display and affiliate marketing are all in many companies’ marketing armouries, and whilst the cost per visitor for natural search is zero, in order to achieve organic success within the SERPs investment is required. Cheap, ‘black […]

Why I work

Like many people, I spend the majority of my time at work, more often than not in an office building away from home and with people I have not actively chosen to be around. Yet when one activity dominates such a large proportion of one’s life, in my opinion it makes sense to try and […]

6 tips for a successful digital agency partnership

Over the last 7 years, I’ve had experience of working with various different traditional and digital marketing agencies. Whilst one agency’s skill set may differ from another, what I have found to be consistent is the way in which many agencies operate and how clients can get the best from a working relationship with them. […]