Monthly Archives: May, 2013

15 top takeaways from SMX London 2013

Last week’s SMX search marketing expo in London had a great range of speakers that covered a variety of topics over the two days. In this post I thought I’d share some insightful takeaways from three key themes that were explored at the conference: From authorship to authority As search continues to evolve, a number […]

The relentless pursuit of victory

In May last year, I wrote a post about the virtue of perseverance and never giving up. It was written the day after a dramatic final day of the English Premier League season when Manchester City clinched the title in the dying minutes of the campaign. As a Manchester United fan, it was hard to […]

How to evaluate consumer search behaviour

In March I covered how one can start to evaluate and forecast the potential benefits of SEO by considering the possible traffic volume that individual keywords and phrases can drive to your website based on CTR in the SERPs. Whilst it’s important to build the case for using SEO and to develop keyword lists as […]