My three words for 2012

Three windows by Kevin Dooley

Last year I decided to follow in the footsteps of Chris Brogan and choose three main words to live by throughout 2011. I published my three words on the 1st January 2011 and reviewed them in July.

A new year has now begun and before unveiling my three words for 2012 I think it’s worth making an end-of-year review of my three words for 2011:


I’m a marketer, not an artist, and yet I consider the work I do as my art. And with art comes creation.

I didn’t want to produce average work in 2011 – I wanted to ensure that I created something of value and substance.

Although I’ve been blogging on and off for a few years, in May I launched my own self-hosted blog, One Too Many Mornings. Over the last 6 months I’ve published over fifty posts and I’ve tried to maintain a high level of quality in everything I produce.


The creative process is hard work and can often be daunting, fun and frustrating all at once.

But at the end of it all you have to deliver, otherwise you’ll be in a constant limbo where everything you do is always a work-in-progress.

One of the problems I’ve always struggled with is procrastination. Although I still deliberate too much over the work I do, in 2011 I managed to deliver more, be it publishing blog posts on a consistent basis, submitting quotations and marketing reports for clients or making time for others (friends, acquaintances and business associates).


Although ‘improve’ could be one of my three words every year, I felt it was a particularly pertinent word for 2011 due to various personal circumstances I found myself in at the end of 2010/ beginning of 2011.

I wanted to ensure that I made a concerted effort to develop and improve as a marketer and as a business professional in 2011.

I did this by attending networking events, marketing conferences, reading (and listening) selected books and seeking feedback from the people around me. I wasn’t afraid to ask for help as well as find out from others where I can improve… and what I do well, too.

My three words for 2012

And so as another year comes to an end, another one begins. I will continue to pay close attention to my three words for 2011 in 2012 but I must also set out three new words to concentrate on for this year.

As with those from 2011, my three words for 2012 are predominately centred around my work as a marketer. Nevertheless, I am mindful that there will inevitably be overlaps into other areas of my life, too.


With so many social media channels cannibalising our attention nowadays, it’s easy for one’s mind to wander from one status update to another.

However, a 140 character tweet is never going to change the world and there’s something to be said for concentrating and focusing on the big tasks that really matter.

Despite all the distractions (and these include TV, nights out and sunny days as well as social media), I am aiming to give myself the time and space to focus on accomplishing some valuable projects in 2012. My Google+ profile and Twitter feed  are not going to define me. But worthwhile, substantial and focused work might.


I believe I have the talent and ambition to do the work I love. But sometimes I lack the confidence to really flourish.

To be successful and stand out from the crowd one has to be confident in one’s abilities. You see this with sports men and women all the time. A professional footballer can have all the skill and natural ability in the world but without confidence and self-belief this may never be revealed.

One of my goals for 2012 is to have more confidence to express my own ideas, write more opinion pieces and to speak and present in front of my peers. To form an opinion and express it confidently takes courage but if I want to progress then this is what I have to do!


Many of the people I admire the most have (or had) enormous amounts of energy to go with their ambition, passion and genius.

Sir Alex Ferguson, Steve Jobs, the Beatles, Sir Richard Branson, Jonny Wilkinson, Seth Godin… their energy and drive is phenomenal and is what has concentrated their minds to achieve all that they have.

There will be plenty of ups and downs over the next 366 days (2012 is a leap year!) and through it all I will need to maintain the energy and will to stay confident and focus on the goals I aspire to achieve.

What are your 3 words for 2012? What are you looking to accomplish over the next 12 months?