Tag Archives: best practice

Who’s succeeding at B2B content marketing?

The increased focus on content marketing continues to grow, a trend highlighted by a number of studies surveying marketers’ top priorities: The content marketing boom is also reflected in the relative search volume trends for phrases related to content marketing: Content marketing can be defined as the strategy of providing valuable, relevant, quality content that […]

What does your Facebook page have to offer?

The creation of a Facebook page is only the first step in a long process to building an engaged following and community around a product, service or brand. Maybe it’s the simplicity of the process. Or the fact that it doesn’t ‘cost’ anything to set up. But it seems many people are tempted into creating a […]