Tag Archives: commitment

All or nothing: Committing to social media

There have been a number of occasions over the last couple of years when I’ve spoken to individuals or companies who are considering using social media as part of their marketing efforts. However, on nearly every occasion I’ve found that the people I’ve spoken to have rarely got a clear idea as to how it […]


This weekend I was in Clevedon in the South West of England to celebrate a quite brilliant achievement – my grandparents’ 60th wedding anniversary. Besides having fun and catching up with family, I also felt this was a weekend of reflection. The idea of anyone doing anything for 60 years is mind-blowing and at times […]

There’s no such thing as a short cut

Time and again I come across examples of companies who seemingly expect social media to solve their marketing problems as though it is some kind of magic marketing formula. But as with any new technology, practice or procedure, implementing social media as part of your marketing strategy takes time, effort and a good deal of […]