Tag Archives: content marketing

Three free tools for content marketing analysis

Part of the process of defining a content strategy for your business will be to evaluate the performance of your competitors’ content marketing efforts. The insight you can glean from what both direct and indirect competitors are doing will allow you to build a picture of the type of content activity, strategies and tactics that […]

5 ways to integrate SEO and content marketing

Although SEO and content marketing are often still managed separately, there are many activities that overlap between them and some would even argue that a large part of SEO and content marketing are the same. Although I would consider SEO and content marketing to be different disciplines (at least at this stage in their respective […]

Effective content marketing for financial services

With all the research suggesting that 2014 will be another big year for content marketing, it’s important to review how content can be used effectively in your specific sector. In this article I will review content marketing approaches for financial services, a sector I’m involved with. Each industry sector has its own unique traits and idiosyncrasies and […]

Three top digital marketing priorities for 2014

So, 2014 is well and truly up and running! Christmas and New Year feel like a lifetime ago, we’re all back into our normal work routines and everyone’s marketing teams have finished planning for the year ahead. Now that the dust has settled from a hectic month of predictions and expectations from across the blogosphere, […]

How to win the internet with inbound marketing

The democratisation of the web has opened up new possibilities for marketers, allowing businesses the opportunity to reach new prospects and develop relationships with customers in ways that wasn’t possible only a decade ago. Inbound marketing gives companies – big and small – the opportunity to use a range of ‘free’ marketing tactics to target people […]

How Coke is leveraging new media to add value

The media landscape is in a constant state of flux, continually shifting and evolving and brands are scrambling to learn, understand and take advantage of emerging channels and technologies. Last week I stumbled across a couple of videos on Google+ that demonstrate how Coca-cola, one of the world’s top brands, is using social media, dynamic […]