Tag Archives: Facebook

3 ways to take action from social media insight

As the social web continues to evolve, so too has the amount of data and insight available to marketers. From the ongoing development of tools such as Google Analytics, Sysomos and Salesforce.com, to the progression of native tools such as Facebook Insights, Twitter and Pinterest Analytics, marketers now have a wealth of social insight to […]

What does your Facebook page have to offer?

The creation of a Facebook page is only the first step in a long process to building an engaged following and community around a product, service or brand. Maybe it’s the simplicity of the process. Or the fact that it doesn’t ‘cost’ anything to set up. But it seems many people are tempted into creating a […]

Why did Facebook buy Instagram for $1bn?

Facebook’s acquisition of Instagram for $1 billion on Monday took a lot of people by surprise. There’s usually rumours and conjecture surrounding such deals but this one seemed to come out of the blue. As an Instagram fan I’ve taken quite an interest in this story. Whilst I’m not feeling particularly worried about the acquisition […]

5 examples of great Facebook brand pages

This post was originally published on Smart Insights on 2oth December 2011. I cross-post it here with all the links and tags for your reading pleasure! As marketers constantly look for better ways to use social media to engage with customers and generate positive word-of-mouth and sentiment, a well-designed, thought-out Facebook page is a key platform to […]

How I use my social networks

Social networking has become a huge part of our lives, so much so that it’s becoming increasingly difficult to escape them whether we’re online or not! Many people use social networks for both personal and professional reasons and I wanted to share with you a little insight into how I use them. Facebook I was […]

The new Facebook Timeline: My first impressions

On Thursday 22nd September Facebook held its 2011 f8 developer conference in San Francisco, California, an annual event with the aim of generating collaboration and networking between entrepreneurs and developers as well as announcements of new Facebook updates. With the introduction of Google’s new social platform, Google+, earlier in the summer, there was a lot […]