Tag Archives: professional development

The rise of the full-stack marketer

As digital marketing (and marketing in general) continues to evolve, so does the thinking associated with what makes a modern marketer. There have been numerous posts about T-shaped marketing, the Pi-shaped marketer, growth hacking and even ninja rockstars! Whilst I’m conscious that there are already plenty of marketing buzzwords around, I nevertheless thought it worth exploring […]

My three words for 2014

It’s that time of year again when I choose three words to define the year ahead and guide me through the next twelve months. It’s a tradition that Chris Brogan started a few years ago and something I’ve continued since I began in 2011. Whilst New Year resolutions are all well and good, many are doomed […]

What we can ALL learn from Olympic champions

Like millions of others all around the world, I’ve been captivated by the London 2012 Olympic Games. As a Briton, I was always looking forward to this year’s event more than all the others and it hasn’t failed to live up to expectations! After the splendid spectacle of Danny Boyle’s wonderfully directed opening ceremony, it […]

Five ways to boost your creativity

This post was inspired by the article ‘The New Rules of Creativity’ in the May edition of Wired (UK) magazine. As marketers, it’s important that we keep a creative mind-set in much of the work we do. Whether it’s thinking up concepts for a new campaign or generating ideas for a series of blog posts, […]

Practice what you preach

Last week I attended the Social Media World Forum (#SMWF) in London where I had the good fortune to watch a number of interesting keynotes and panel discussions. The highlight of the two days for me was Chris Brogan’s keynote presentation on day one. I’ve been a fan of Chris’s work for a few years […]

Pick yourself… and race to the top!

I’ve been a big fan of Seth Godin for a while now. From the moment I read Purple Cow I knew this was a guy worth listening to. And with 12 best-sellers and counting I’m clearly not alone! I’ve just finished reading one of Seth’s more recent books, Poke the Box, which is more of a manifesto […]