Tag Archives: search engine optimisation

What is Google really looking for?

Over the last 15 years, webmasters have been attempting to work out how search engines categorise, index and rank sites so that they can create the right strategies to get their websites appearing as high as possible within the organic search results. And with their increasing dominance within the SEO landscape, no other search engine […]

SEO basics – 5 key steps

Search engine optimisation (SEO) is the process of optimising a website so that it can be more easily found by search engines. The better the standard of optimisation, the better the chance of getting your site higher up the rankings. The power of major search engines like Google (who have a world-wide market share of […]

5 reasons why your business should blog

I was a little surprised recently when a client suggested to me that blogging was really only something celebrities and hobbyists indulged in. Although the comment took me aback, I nevertheless politely told them that they were way off the mark – and gave them a few good reasons why! Blogging isn’t just for big […]